Posts Tagged ‘fair trade’

Thursday, August 21st, 2008

All Is Not Fair

EDITORIAL
21st August 2008

As you may know, this magazine is a supporter of the concept of fairly-traded coffee, but it’s interesting to see how the Fairtrade organization (run under the auspices of Oxfam aid organization) has become proprietary about the use of the ‘fair trade’ terminology.

Several newspapers have reported a recent spat between McDonalds, which uses Rainbow Alliance coffee [www.rainforest-alliance.org], and the Fairtrade Organization. It centres around the use of the word ‘fair’. The problem is that McDonalds have recently been running TV commercials showing South American coffee farmers, and using the words ‘a fair deal for workers’ in their script.

Click here to go directly to this topic on the Crema Forum to share your opinion and read what others have had to say, or/ (more…)



Sunday, June 29th, 2008

East Timor – Fair Trade Coffee

BrothersJo Jouin, former director Sydney’s Toby’s Estate Coffee made a visit to East Timor in late 2004 to look at local conditions. Crema magazine asked Jo to tell us of her experiences.

From the moment we stepped off the plane at Dili airport on the northern side of East Timor we were struck by the warmth and friendliness of the Timorese people.

The children were very accepting of us and we quickly learnt some basic Portuguese language skills – ‘Bon dia‘ for hello and ‘obrigado for thank you. Initially most people were very shy but as we took some polaroid photos and showed the magic of developing the photos, the ice was broken and laughter rang out.

The extent of the poverty really became apparent as we moved up to the mountains. We were invited into the traditional thatched home of one influential and important family from the guerilla movement. There were no possessions. Nothing, just the clothes on their back and a mat to sleep on. (more…)