Posts Tagged ‘crema’

Thursday, August 21st, 2008

All Is Not Fair

EDITORIAL
21st August 2008

As you may know, this magazine is a supporter of the concept of fairly-traded coffee, but it’s interesting to see how the Fairtrade organization (run under the auspices of Oxfam aid organization) has become proprietary about the use of the ‘fair trade’ terminology.

Several newspapers have reported a recent spat between McDonalds, which uses Rainbow Alliance coffee [www.rainforest-alliance.org], and the Fairtrade Organization. It centres around the use of the word ‘fair’. The problem is that McDonalds have recently been running TV commercials showing South American coffee farmers, and using the words ‘a fair deal for workers’ in their script.

Click here to go directly to this topic on the Crema Forum to share your opinion and read what others have had to say, or/ (more…)



Friday, August 15th, 2008

From Crop to Cup

By Emily Oak

beans on hessian bagThe coffee we know and love as a golden or dark brown aromatic bean, starts off very differently. For coffee, from crop to cup, there is quite a complex journey and every step will affect its final flavour.

The coffee bean as we know it, is actually the seed of a cherry which grows on the tall bushy coffee tree, with the two main species being Arabica and Robusta. Arabica makes up a large percentage of the world consumption – about 70% while the more gutsy Robusta is most commonly used as a booster in some espresso blends or for making instant coffee.To get from the cherry on the tree to the bean ready for grinding, there are a number of steps that need to occur.

The first is ‘processing’ – whereby the outer layers of the cherry are removed to reveal the bean or seed inside. There are four layers that need to be removed – the skin, the flesh, the parchment and the silverskin. The way that these outer layers are removed greatly affects the flavour of the bean as the sugars can be either transferred into or out of the bean. (more…)



Tuesday, July 8th, 2008

The Rocks Aroma Festival 2008

Aroma FestivalSydney turned on a perfect winter’s day for this years Aroma Festival, bringing with it people by the thousands, and thousands… and thousands! The smell of coffee, spice and all things nice filled the air as the western bank of Circular Quay through to the Overseas Passenger Terminal thronged with the sound of bands playing and people chatting over their $1.00 cups of coffee.

Roasters and baristi converged from all over Australia to showcase their coffee – and the crowds took the opportunity, as they lined up 20-30 deep at each stand, of tasting some of the best single origins and blends that Australia has to offer. (more…)