Buy a ‘Cappuccino for a Cause’ : 26 & 27 October

With more than a billion cups of coffee each year now consumed away from home by Australia’s café society, Variety – the Children’s Charity, is asking our growing nation of coffee drinkers to have a cappuccino to help kids in need during October.

Cappuccino for a Cause, an annual fundraising event by Gloria Jean’s Coffees is seeking to raise $170,000 for Variety – the Children’s Charity this October. Donation boxes, in coffee houses nationally will be dedicated to raising funds for Variety throughout the month.
 The fundraising culminates in a two day Cappuccino for a Cause family event on Friday 26th and Saturday 27th October that includes children’s activities, special guests and celebrities serving cappuccinos to guests in many coffee houses across Australia, with 50 cents from every cappuccino sold from every Gloria Jean’s coffee house nationally going to Variety – the Children’s Charity. A percentage of profits will also be donated through the sale of all specially designed travel cups and shortbread heart cookies.

Celebrity ambassadors who are getting behind the fundraising initiative include TV star, Bridie Carter, radio personality Ian ‘Dano’ Rogerson and pro surfer and model, Laura Andon. Chief Executive Officer of Variety, David Small said, “We’d like to encourage coffee drinkers everywhere to have a cappuccino at Gloria Jean’s Coffees on October 26th or 27th.” He added, “To know that you can make a difference and put a smile on a child’s face somewhere in Australia by simply enjoying a cup of coffee, is just fantastic.”

According to the Australian Coffee Traders Association, the number of coffees served in cafes, restaurants and other outlets has increased 65% over the last 10 years. With one in seven coffees consumed out of home, this provides enormous potential for coffee drinkers to enjoy their coffee for the greater good.

Last year coffee drinkers helped raise more than $150,000 during Cappuccino for a Cause which Variety put to good use funding three Sunshine Coaches, that allow children to be transported to school and community events, two Liberty Swings, which are custom-built swing-sets designed for children in wheelchairs.

Many individual kids with special needs also benefited from the event including six year old Milla Wolman, four year old Tobias Napier-Moore and 10 year old Dylan Halmarick. Milla, who suffers from ataxic cerebral palsy, affecting her muscle tone, was granted a supportive fitted body suit which has helped the youngster get on her feet. Tobias, who is autistic, received a range of equipment to assist with his intensive therapy. Dylan, who has a rare metabolic condition, was given a tricycle and a special weighted blanket to sleep, which are both vital for his development. The trio are the face of this year’s Cappuccino for a Cause event and their stories are being shared in all Gloria Jean’s coffee houses. Angela Saleh, founder of With Heart, a Gloria Jean’s Coffees International Foundation, said Cappuccino for a Cause was established to help change the lives of children and families in need. “Your support, no matter how large or small will enable Variety to provide life-changing equipment and support for Australian children who are sick, disadvantaged or have special needs, now and in the future,” Mrs. Saleh said.

There are four ways guests can support Variety – The Children’s Charity through Cappuccino for a Cause:

1. Visit a Gloria Jean’s coffee house on 26th – 27th of October and purchase a cappuccino
     – 50 cents from every cappuccino sold goes to Variety

2. Make a donation – donation boxes in coffee houses will be dedicated to Variety during October

3. Purchase a Shortbread Heart Cookie – two for RRP$2 with 50 cents going to the charity

4. Variety will receive $2 from the sale of all Gloria Jean’s Coffees travel cups in October.

Go on, have a cappuccino for a cause.

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