All Is Not Fair
EDITORIAL
21st August 2008
As you may know, this magazine is a supporter of the concept of fairly-traded coffee, but it’s interesting to see how the Fairtrade organization (run under the auspices of Oxfam aid organization) has become proprietary about the use of the ‘fair trade’ terminology.
Several newspapers have reported a recent spat between McDonalds, which uses Rainbow Alliance coffee [www.rainforest-alliance.org], and the Fairtrade Organization. It centres around the use of the word ‘fair’. The problem is that McDonalds have recently been running TV commercials showing South American coffee farmers, and using the words ‘a fair deal for workers’ in their script.
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David Makin - award-winning presentation at the Australian Barista Championships 2008
